Weather Communications Has A Problem And Business Thinking Can Fix It

As a meteorologist, a weather communicator, and someone to aims to be humble, I’ve come to accept and respect that the weather community has a critical issue that needs to be addressed. As a businessperson, I see business problems being solved daily, but I also see a solution to the mounting weather communications problem.

Ferrari D50 Collins GP France CMC M-182 LE 1.500 NIB 1 18

This problem is better shown than explained. It’s worth noting that there is a lot of great weather communication out there, and I’m not going to target specific people or companies as much as the product itself. To show this example, I will use New York City, a place I have never worked and with weather communications companies for which I have never worked.

Ferrari F40 LM IMSA Alesi with display case 1 18 - P18139BV BBR

As I write this, Hurricane Florence is a major hurricane in the Atlantic Ocean. Here’s what the New York City NBC affiliate has to say recently:

Ferrari F40 Team Art Sports Imsa Topeka 1990 J.P.Jabouille BBR 1 18 P18139C

When I read this, I think to myself:

“What is the ‘breakdown’ coming up? You just gave me the whole forecast. Why do I need a breakdown?”
“What’s on the app that I can’t get here? You just gave me the current conditions of the storm and earlier you tweaked out the track.”
“What are the latest updates? When are these updates coming? Didn’t you just tell me 95% of what I need to know about the approaching hurricane?”

Here’s some of what CBS in New York has to say:

The screaming message here is it will be a cloudy, wet, breezy day in New York. But I’m left with the following questions:

“I could get this on my smart phone now. Why do I need to see your communication that takes up more than a minute of my time?”
“You just told me what was going to happen today. Why do you need to tell me again?”
“There’s a lot of information about others, but I just want the information about me.”

Here’s some of what ABC in New York has to say:

DELAGE D8-120 CABRIOLET 1939 GREY & DARK GREY Minichamps 107115134

Learning Resources Design & Drill Activity Centre

Again, I’ve grabbed some tweets that showcase local warnings, a snapshot of current conditions, and a link to a website where Florence is likely heading…but I’m left with the following questions:

Leapfrog LEAPREADER in pink - Brand New in box

“When is the greatest risk here and south of here from Hurricane Florence?”
“How is Florence going to impact me?”
“You showed me it’s raining now. When is it going to stop?”
“I see the radar and the warning. Where can I go for more information?”

Huge Vtech Toot Toot Friends Kingdom Set Hospital Horses Unicorn carnival

There are other weather communicators out there talking about New York, and here are some of those tweets:

This is just a sampling of tweets (from Twitter). People can follow and trust who they wish, people can get weather from other social media sources, they can get weather information from non-social media sources, or they can – to be honest – live their live without getting informed on the weather at all.

As someone who used to work as a meteorologist (and still is one per my degree) but now works in business, I see the communications problem more clearly now.

Leapfrog leappad explorer tablet with games and accessories

Among other things, successful businesses have:
– A product or service people want to buy or use
– New products and services over time to create growth
– Profitability, especially if it’s increasing
– Good leaders, ethics, goals, and boundaries
– Create unique value, especially compared to others
– Have competitive advantages, especially sustainable competitive advantages

Educational Resources, High Frequency flash cards, 100 colour coded words BOXEDVtech toot toot mega rc speedwaySchool Recorder Descant Soprano Flute German Fingering Maple Bag & Cleaning RodShaw Magnets - Magnetic Field Display Window - White - 225 x 130 x 15mmBRAND NEW SEALED Vtech Kidizoom SmartWatch DX2 Kids TouchScreen Camera Game Apps

Kroger isn’t the only one with good ideas, but they have a value stream. They know how to get you in the store, to the gas pump, using their app, and using their services. They make money not because they create value for you, but also because they have many ways to get your money and connect the value from one place they own to another.

Vtech 489903 Interactive Learning System Level 3 Learn to Read Boxset

I tell you all of this to highlight the weather communication problem: there is very little sustainable competitive advantage in weather communication right now. ABC, NBC, and CBS in New York (above) didn’t just give the same or similar forecast; they also:

VTech Baby Toot-toot Drivers bundle includes Garage, Fire Station and Airport

– Have the same look and color scheme
– Have no information I can’t get on a free/ad-free smartphone app, from Alexa, or on the Internet
– Largely lack a link to easily get additional valuable information
– Largely lack a call to action or impact
– Don’t cross-promote
– Don’t incentivize

The other weather tweets :

I'M Toys 22050 Melody Mix

– Largely lack a link to easily get additional valuable information (or don’t motivate)
– Largely lack a call to action or impact
– Take a significant amount of time to read or process
– Lack the locality of weather
– Don’t incentivize
– Don’t cross-promote

 

Item specifics

Condition:
Used: An item that has been previously used. See the seller’s listing for full details and description of ... Read moreabout the condition
Type of the vehicle: Van / Wagon
MPN: 415 Features: Box closed
Vehicle Make: Ford country of manufacture: Denmark
Scale / Ladder: 1:43 Colour: Blue
Brand: Tekno Material: Moulded sub pressure, Plastic
EAN: Does not apply